Where art delights the eye.
Located in scenic Eden Park, the Cincinnati Art Museum (CAM) features a diverse, encyclopedic art collection of more than 67,000 works spanning 6,000 years. In addition to displaying it’s own broad collection, the museum also hosts several national and international traveling exhibitions each year. CAM recognized that their brand didn’t reflect the richness of their collections and programming.
With a creative director, I developed the brand repositioning; including expanding their reach, and how they were engaging their audiences. The goal of the repositioning was to acknowledge the rich history of the museum while modernizing its identity to attract and engage a diverse audience in the variety of programs, activities and special events.