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Bringing the world the joy

of happier kids.

Cincinnati Children’s, a nonprofit academic medical center established in 1883, is one of the oldest and most distinguished pediatric hospitals in the United States.


Motivated by the vision to be a leader in improving child health, Cincinnati Children’s Hospital was in the process of developing a new strategic plan, with the key goal of dramatically improving their healthcare delivery system. 


This included looking at all medical facilities and redefining the user experience - focusing on patients and their families as well as employees.

With multiple facilities focused on providing Clinical Services, Education & Training, Research, or a combination of, we began working with CCHMC to redefine the patient and family experience. I worked with a team to develop that new experience - starting with Liberty Campus, I developed guidelines and then implemented the new brand/space guidelines across multiple clinics and buildings.

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