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The Sister Cities Association decided to join forces with Cincinnati USA, the official travel and tourism resource for the Cincinnati region. By joining the Cincinnati USA network, the Sister City Association is able to contribute to and benefit from the resources focused on creating ongoing economic impact for the region’s businesses and communities.
Becoming part of the Cincinnati USA’s network meant that the Sister City Association needed to update their brand, in support of the Cincinnati USA regional brand, create an identity system that unified the member sister city organizations and leverage the new identity system through the rollout of a Berlin Wall project and donation brochure.
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