Building a non-brand branded experience.

From start-up to being the most influential force in digital transformation, the growth of this online retailer left many other aspects of the business in the dust - like real estate, operations, and brand. 

 

The opportunity and need quickly became very clear – create a powerful narrative that unifies the company’s real estate portfolio around the world; creating a consistent and cohesive workplace experience that is not just functional, but inspiring and engaging.

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Under my leadership the EGD team at IA designed and delivered over 60 workplaces worldwide, ranging in size from 4,000 to 707,000 square feet.

 

In 2017 I was invited to speak at the SEGD Wayfinding Workshop in Boston about my experience growing and managing an EGD practice for this client.