Railspur is a development in the historic Pioneer Square neighborhood of Seattle. This city block—comprised of three 100-year-old buildings and utilitarian alleyways—is transforming into a pedestrian-friendly neighborhood micro-district featuring retail, restaurant, office, and residential components. The project’s signature feature is the activated alleyways, reenvisioned as a bustling retail and dining destination.

The brand identity serves as the introduction to the market, helping to establish recognition, credibility, and differentiation of the customer experience. The identity applied throughout the site; across signage and wayfinding, place-making and interiors creates an inviting sense of place that is unique to Railspur.