Transforming

a city block with brand.

This city block – comprised of three 100-year old buildings and utilitarian alleyways – is undergoing a transformation into a pedestrian-friendly neighborhood hub featuring retail, restaurant, office and residential components. The project’s signature feature is the activated alleyways re-envisioned as a bustling retail and dining destination.

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The brand identity serves as the introduction to the market, helping to establish recognition, credibility and differentiation of its customer experience. The identity is applied throughout the site; across signage and wayfinding, place-making and interiors, creating an inviting sense of place that is unique to Railspur.