Born from culture. Built
Adidas decided to relocate their consumer experience center and showrooms from the Adidas Village to a high-profile, historic building in downtown Portland. IA worked with the Adidas Brand and Retail teams to design the showroom and support workplace as part of the My Arena workplace strategy.
EGD was not initially part of the project scope; when the project was in the Construction Administration phase, I joined the project team. My ability to dive deep and quickly understand the client enabled our design team to develop and deliver an on-brand and inspiring experience in a challenging time frame. We partnered closely with the Adidas brand team, utilizing brand assets to create original wheatpaste installations and a hand-painted mural by Nigel Sussman.